‘Shrek’ grabs more green

Added success makes Memorial expectations run high

HOLLYWOOD — “Shrek 2” wound up being a bigger glutton at the weekend box office than first reported.

Pic’s final totals came in at $108 million for three-day and $128.9 million for the five-day, repping a 4% and 3% uptick respectively over the studio’s estimates.

“Shrek 2’s” final Sunday figure was $34.9 million vs. its Friday take of $28.3 million. Sunday typically generates the lowest B.O. of the weekend, with Saturday repping the peak. However, with animated movies a Sunday besting a Friday isn’t uncommon since families crowd into matinee shows.

Expectations are high for the sequel’s run during Memorial Day weekend despite the presence of Fox’s first summer entry, “The Day After Tomorrow.” “Shrek’s” sophomore frame played against Memorial Day bow “Pearl Harbor” in 2001. Though the green monster placed second for the frame, pic generated $55 million over four days, a 30% uptick over its three-day bow.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading