Peacock pays little for larges auds
This article was updated on Dec. 20, 2004.
After airing for years on cabler TBS, the Golden Globes in 1996 moved to NBC. It turned out to be a coup for the network: The show is now TV’s third-most-watched awards show, after the Oscars and Grammys.
But with success come questions — such as renewals.
While the pact is nowhere near the $54 million that ABC paid for the Oscars in 2004, the $14 million that NBC forked for the Globes is a good deal for both.
The telecast is estimated to cost around $2 million. The remaining $12 million is divided among the Hollywood Foreign Press Assn. and Dick Clark Prods., which produces the Globes.
Oscar’s rating in 2004 was 18; the GlOlivia Hemaratanatornbes’ was 9.9. So in effect, ABC paid almost four times as much for a broadcast that only had twice the Globes’ ratings.
The HFPA’s contract with Dick Clark and NBC expires in 2011, at which point the HFPA could strike up a new partnership or try producing its own show.
As with any partnership that’s gone on for more than 20 years, there have been disagreements and differences of opinion. When asked about the org’s relationship with Clark, HFPA prexy Lorenzo Soria chooses his words carefully.
“We have a long and successful relationship with Dick Clark,” he says. “Dick Clark took over the show in ’83 after CBS dropped it.” (The Eye dropped the kudocast in the wake of bad press for the org after the Pia Zadora new-star award.) “They took a risk and they were very successful at turning this around and eventually helping us go from cable to national TV.”
Asked if he would have the same deal with Clark if he himself owned the rights to the Globes, Soria says: “No comment.”