'Abrazame,' 'Amada' to tap Hispanic market

MIAMI — Santa Monica-based distrib Xenon Pictures will bow two sudsers from Mexican powerhouse producer Televisa on DVD Stateside Oct. 18.

The titles are “Abrazame Muy Fuerte” (2000) and “Nina Amada Mia,” a 2003 production.

Spanish-lingo telenovelas typically air in primetime as a nightly strip for four to six months. Virtually all of Televisa’s leading novela productions have aired on U.S. Spanish-lingo network Univision.

But unlike U.S. series, novelas are not rerun, so home-entertainment sales are a way for novela producers to develop new revenue streams. Televisa began marketing novelas on DVD and VHS in Mexico only in the past few years, and it’s expanding those efforts in the U.S. to tap into the Hispanic market.

Other novela producers, such as Venezuela’s Venevision, also are repackaging their output for DVD/VHS.

Xenon noted the original scriptwriters have edited the two Televisa soaps it is launching for the DVD version in order to maintain the storyline.

Both “Abrazame” and “Nina” will be distributed on DVD and VHS in their original Spanish. Each is priced at $19.99.

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