Reality producer Pipeline Entertainment is working with social networking Web site MySpace to develop its second reality series based on a successful dot-com.
Pipeline already produces syndie strip “Classmates,” distributed by Twentieth Television and based on the Web site Classmates.com. Prexy Matthew Papish is co-creator of the syndie reality show “Blind Date.”
New skein, which is being shopped to distributors and networks, will feature real-life meetings of participants on MySpace, which like the better-known Friendster connects people through common acquaintances and common interests. Depending on studio needs, show may feature more lighthearted fare for daytime or sexier content for latenight and could run daily or weekly.
“I got a feel for the power and brand recognition of dot-coms a few years ago and decided to focus on taking them to TV,” Papish said. “In all my recent meetings, it became clear that social networking is the biggest thing on the Net right now, and since it affects people’s lives on- and offline, the potential for TV was obvious.”
Producers have already convened focus groups from among MySpace’s more than 1.5 million registered users to help develop the show, and they plan to market it extensively online. In addition, program will have a significant Web component, with participants writing blogs for MySpace.com and additional online footage.
Depending on studio interest, show could launch as soon as late 2004.
Producers will be Papish, MySpace CEO Chris DeWolfe and Chameleon Entertainment CEO Damon Harman, who exec produced MTV reality show “Taildaters.”