New game in old media

Business lines blur between vidgames, H'w'd

As big media takes steps to get into the business of vidgames, the biggest players in the vidgame space are taking steps into traditional media.

Nintendo, one of the three big console makers along with Sony and Microsoft and one of the largest game publishers, last week announced plans to establish an in-house unit to create animated pics based on its properties like the Mario Bros. and Donkey Kong.

A few weeks ago, No. 1 publisher Electronic Arts co-founded a music publishing company that will promote new acts within EA’s games and then help sign them to album contracts.

So while big companies like Time Warner, Disney and Viacom dabble in games, vidgame giants are testing the waters in traditional media.

Smaller publishers like Midway and THQ can’t afford that tack, and are likely to be looked at as acquisition targets by showbiz congloms.

But big players like EA and Nintendo are simply too big to be acquired.

And with Nintendo’s $755 million cash hoard and EA’s $2.5 billion, both companies are positioned to invest in new media businesses to expand their brands, rather than just sitting back and watching the big congloms invade their space.

More Digital

  • Twitter

    Twitter Starts Banning Extremists Under New Rules, Which Exempt Trump

    As big media takes steps to get into the business of vidgames, the biggest players in the vidgame space are taking steps into traditional media. Nintendo, one of the three big console makers along with Sony and Microsoft and one of the largest game publishers, last week announced plans to establish an in-house unit to […]

  • CBS Aims to Boost Video-Streaming News

    CBS Aims to Boost Video-Streaming News Hub CBSN in 2018

    As big media takes steps to get into the business of vidgames, the biggest players in the vidgame space are taking steps into traditional media. Nintendo, one of the three big console makers along with Sony and Microsoft and one of the largest game publishers, last week announced plans to establish an in-house unit to […]

  • Courtesy of 8i

    Holographic Capture Startup 8i Plans to Lay Off Half of Its Staff

    As big media takes steps to get into the business of vidgames, the biggest players in the vidgame space are taking steps into traditional media. Nintendo, one of the three big console makers along with Sony and Microsoft and one of the largest game publishers, last week announced plans to establish an in-house unit to […]

  • Sirius Logo

    SiriusXM Hit With Big Rate Hike by Copyright Royalty Board

    As big media takes steps to get into the business of vidgames, the biggest players in the vidgame space are taking steps into traditional media. Nintendo, one of the three big console makers along with Sony and Microsoft and one of the largest game publishers, last week announced plans to establish an in-house unit to […]

  • Google Home Max

    Google Home Max Review: Want Some Bass With Those Smarts?

    As big media takes steps to get into the business of vidgames, the biggest players in the vidgame space are taking steps into traditional media. Nintendo, one of the three big console makers along with Sony and Microsoft and one of the largest game publishers, last week announced plans to establish an in-house unit to […]

  • Erik Huggers Vevo

    Vevo CEO Erik Huggers Is Stepping Down

    As big media takes steps to get into the business of vidgames, the biggest players in the vidgame space are taking steps into traditional media. Nintendo, one of the three big console makers along with Sony and Microsoft and one of the largest game publishers, last week announced plans to establish an in-house unit to […]

  • Facebook

    Facebook Adds Snooze Button to Mute Friends, Pages for 30 Days

    As big media takes steps to get into the business of vidgames, the biggest players in the vidgame space are taking steps into traditional media. Nintendo, one of the three big console makers along with Sony and Microsoft and one of the largest game publishers, last week announced plans to establish an in-house unit to […]

More From Our Brands

Access exclusive content