You will be redirected back to your article in seconds

Napster tunes into Canada post-U.K.

Puretracks gains rival; data cheaper to obtain than U.S.

Online musicstore Napster is continuing its rapid international expansion, opening in Canada just a week after it launched its first international affiliate in the U.K.

Company has previously said it would open in Europe and north of the border sometime this summer. Quicker-than-expected launches indicate a strong desire to stay ahead of U.S. competitors like iTunes and MusicNet, which have said they will soon expand internationally as well.

Napster’s only competitor for legal music downloads in Canada will be Puretracks.com, which debuted late last year. At launch, Napster’s subscription service will be the only unlimited Canuck music streaming offered.

Unlike the U.K., where Napster’s offering is substantially more expensive than in the U.S, musicstore will be significantly cheaper in Canada, where track downloads will be C$1.19 (87¢), compared with 99¢ in the U.S., and the subscription service will be $7.26 against $9.95 in the States.

It’s still more expensive than Puretracks, though, which charges 72¢ per track.

Offerings of the Canadian musicstore will be smaller, however, with more than 300,000 tracks compared with over 700,000 in the U.S.

To promote its Canadian launch, Napster signed a multiyear marketing alliance with beer company Molson. Deal is similar to Napster’s marketing partnership with Heineken in the U.S.

In a potential challenge to Napster’s new affiliate, a Canadian court ruled last month that digital music downloads from peer-to-peer services are legal. For as long as that ruling stands, Napster faces legal competition from free music, unlike in the U.S. (Daily Variety, April 2).

Launching overseas ahead of its U.S. competitors may help give Napster an advantage in those markets as it ranks a distant second in the U.S. behind iTunes, which was the first American Internet musicstore.

More Scene

  • Mr Chow 50th Anniversary celebration

    Mr. Chow 50th Anniversary Party Draws Stevie Wonder, Heidi Klum & More Stars

    Online musicstore Napster is continuing its rapid international expansion, opening in Canada just a week after it launched its first international affiliate in the U.K. Company has previously said it would open in Europe and north of the border sometime this summer. Quicker-than-expected launches indicate a strong desire to stay ahead of U.S. competitors like […]

  • Paley Center for Media presents They

    African-American Showrunners Talk Strides in TV Representation

    Online musicstore Napster is continuing its rapid international expansion, opening in Canada just a week after it launched its first international affiliate in the U.K. Company has previously said it would open in Europe and north of the border sometime this summer. Quicker-than-expected launches indicate a strong desire to stay ahead of U.S. competitors like […]

  • 'Annihilation' film premiere

    'Annihilation' Star Jennifer Jason Leigh Responds to Whitewashing Accusations

    Online musicstore Napster is continuing its rapid international expansion, opening in Canada just a week after it launched its first international affiliate in the U.K. Company has previously said it would open in Europe and north of the border sometime this summer. Quicker-than-expected launches indicate a strong desire to stay ahead of U.S. competitors like […]

  • Viola Davis Women in the World

    Viola Davis on #MeToo: 'If You're Dedicated to Change, Let It Cost You Something'

    Online musicstore Napster is continuing its rapid international expansion, opening in Canada just a week after it launched its first international affiliate in the U.K. Company has previously said it would open in Europe and north of the border sometime this summer. Quicker-than-expected launches indicate a strong desire to stay ahead of U.S. competitors like […]

  • War for the Planet of the

    ‘War for the Planet of the Apes,’ ‘Coco,’ ‘Game of Thrones’ Win Big at VES Awards

    Online musicstore Napster is continuing its rapid international expansion, opening in Canada just a week after it launched its first international affiliate in the U.K. Company has previously said it would open in Europe and north of the border sometime this summer. Quicker-than-expected launches indicate a strong desire to stay ahead of U.S. competitors like […]

  • LeBron James Stephen Curry All-Star Game

    NBA All-Star Weekend 2018: The Ultimate Party Guide

    Online musicstore Napster is continuing its rapid international expansion, opening in Canada just a week after it launched its first international affiliate in the U.K. Company has previously said it would open in Europe and north of the border sometime this summer. Quicker-than-expected launches indicate a strong desire to stay ahead of U.S. competitors like […]

More From Our Brands

Access exclusive content