MSN Video bows at CES

Cyberbiz Brief

As part of a strategy shift for the MSN online service, Microsoft debuted at the CES its new MSN Video, which offers free clips from NBC news and entertainment programs, Discovery Communications’ networks such as Discovery Channel and Animal Planet, premium cable net Showtime and Scripps Networks’ HGTV and Food Channel.

Unlike the entertainment offerings from competitor Real Networks, which require a subscription, MSN Video is free and supported by advertisers.

MSN lost $300 million last year alone in the portal and ISP business, and it announced a new set of offerings at last week’s CES, including a premium package for broadband users and new opportunities for advertisers, such as streaming video spots within MSN Video.

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