'King Arthur' gets ringtone treatment
T-Mobile subscribers can now add Camelot to their calling plans.
Wireless service provider is partnering with Disney in a promotional partnership for “King Arthur,” which opens Wednesday.
T-Mobile subscribers will be able to download a “King Arthur” game and “royal summons” ringtones from Guinevere and King Arthur.
Cell phone games and ringtones, which can provide promotion and small revenue from download fees, have become an increasingly common tool for studio marketers.