NBC once again has reason to be thankful for Jerry Seinfeld.
Just two days after the landmark laffer hits DVD for the first time, the Peacock will air “The ‘Seinfeld’ Story,” an hourlong retrospective chronicling the early days of the skein.
Special is slated to bow on Thanksgiving night (Nov. 25) in “ER’s” 10 p.m. timeslot.
Seinfeld will host the hour, which will feature classic clips as well as fresh interviews with “Seinfeld” sidekicks Jason Alexander, Michael Richards and Julia Louis-Dreyfus. Series co-creator/exec producer Larry David is also participating.
“This special will focus on the early days of ‘Seinfeld,’ and how it all began when it was the darkest of dark horses and had to overcome many obstacles, including poor media reviews,” said NBC Entertainment prexy Kevin Reilly, who was a drama development exec at NBC when “Seinfeld” ruled the ratings.
Timing of the spesh is clearly intended to help Sony’s Nov. 23 release of the first 40 episodes of “Seinfeld” (Daily Variety, Aug. 6): The day after Thanksgiving is traditionally one of the biggest shopping days of the year, and having “Seinfeld” back on NBC the night before millions of Americans hit the malls will no doubt help spur sales of what’s expected to be one of the bestselling TV-on-DVD releases ever.
For NBC, the timing is also great: Nov. 25 is the final Thursday of the November sweeps.
And techies, take note: Spesh will be broadcast in HDTV, marking the first time “Seinfeld” clips will be seen in the digital format.
“Seinfeld” ran on NBC from 1988 until 1998, snagging 10 Emmy awards and 70 noms.
Seinfeld, George Shapiro and Howard West are exec producing “The ‘Seinfeld’ Story”; Glenn Padnick, Morgan Sackett and Darin Henry are onboard as producers.