Click at a Flick aimed at singles in metro areas
Loews Cineplex is out to hook up with those interested in Internet dating.
The movie chain has partnered with singles site LavaLife to create Click at a Flick movie nights designated for singles in metropolitan areas.
Screenings will be preceded by a cocktail party and ice-breaking games, both free with the movie ticket.
Exhib will test out the program in Gotham at the Loews 34th Street Theater on Aug. 11.
Events in Boston (Aug. 25), Los Angeles (Sept. 8) and Chicago (Sept. 22) will follow, with additional markets and dates to be skedded.