Watch out Hollywood, it’s not just music files that PC users are hoarding on their hardrives these days.
Some 12% of households with an Internet connection have at least one TV show or video file on their PCs, according to market research firm NPD. And among households harboring such film files, the average user had a whopping nine such files saved.
NPD, which collects data directly from PCs and Internet downloads, was surprised by both the volume and variety of film and TV titles being stored.
While it’s still a far cry from the 60% of homes harboring both legal and illegal music files, it’s a sure sign that film file trading is becoming a lot more common.
“One in 10 households have a fair amont of movie content, and it’s not all porn,” says NPD download investigator Russ Crupnick. He reckons that despite the alarm bells about piracy, such an unexpectly large showing (some 7.5 million homes) actually reps an opportunity for services like Movielink looking to sell movies online.
Among the more popular titles in residence were “Mystic River,” “The Lord of Rings,” “The Matrix” and “Pirates of the Caribbean.” Most frequently noted TV titles: “The Simpsons,” “South Park” and “The OC.” Porn titles were also very much in evidence.
The files were either burned from a purchased DVD or downloaded from the Net. Once they exist in digital form, they can be shared via e-mail or P2P file sharing services.
As the music biz knows all too well, that’s how an epidemic gets started.
Perhaps the MPAA’s latest draconian legal tactics aren’t far-fetched after all.