You will be redirected back to your article in seconds

Inside Move: Searchlight blog wild

Co. offers upcoming releases, corporate news, links

Check out an online weblog, or blog, and you’re likely to find an individual’s musings on politics, art or failed relationships.

But while blogs are largely known for individual expression, Hollywood is also starting to smell a marketing opportunity.

Ever since 1999’s “The Blair Witch Project” showed that films can take off thanks to Internet buzz, entertainment companies been exploring ways to do more online than put up a film Web site with plot summary and cast bios.

Fox Searchlight is the first studio to get in on the blogging game, offering a company blog with information on upcoming releases, corporate news and links to positive reviews.

Content for the 8-month-old offering — located at www.foxsearchlight.com/blog — lies somewhere between the personal and outright marketing, promoting the niche label’s films with a more personal touch than mere ad copy.

Typical is a recent entry linking to an article with information on helmer Gurinder Chadha‘s upcoming projects — which conveniently reminds readers that Searchlight’s ” ‘Bend It Like Beckham’ is also available on DVD through Amazon.com.”

More Film

  • Zoe Ewan McGregor

    Tribeca Film Review: 'Zoe'

    Check out an online weblog, or blog, and you’re likely to find an individual’s musings on politics, art or failed relationships. But while blogs are largely known for individual expression, Hollywood is also starting to smell a marketing opportunity. Ever since 1999’s “The Blair Witch Project” showed that films can take off thanks to Internet […]

  • James Cameron Pandora World of Avatar

    James Cameron Talks Plans for Five 'Avatar' Films & More 'Terminator'

    Check out an online weblog, or blog, and you’re likely to find an individual’s musings on politics, art or failed relationships. But while blogs are largely known for individual expression, Hollywood is also starting to smell a marketing opportunity. Ever since 1999’s “The Blair Witch Project” showed that films can take off thanks to Internet […]

  • Rampage

    Dwayne Johnson's 'Rampage' Continues to Roar Overseas

    Check out an online weblog, or blog, and you’re likely to find an individual’s musings on politics, art or failed relationships. But while blogs are largely known for individual expression, Hollywood is also starting to smell a marketing opportunity. Ever since 1999’s “The Blair Witch Project” showed that films can take off thanks to Internet […]

  • No Merchandising. Editorial Use Only. No

    Box Office: 'A Quiet Place' Back on Top, 'Super Troopers 2' Smokes Projections

    Check out an online weblog, or blog, and you’re likely to find an individual’s musings on politics, art or failed relationships. But while blogs are largely known for individual expression, Hollywood is also starting to smell a marketing opportunity. Ever since 1999’s “The Blair Witch Project” showed that films can take off thanks to Internet […]

  • 'The Night Eats the World' Review

    Tribeca Film Review: 'The Night Eats the World'

    Check out an online weblog, or blog, and you’re likely to find an individual’s musings on politics, art or failed relationships. But while blogs are largely known for individual expression, Hollywood is also starting to smell a marketing opportunity. Ever since 1999’s “The Blair Witch Project” showed that films can take off thanks to Internet […]

  • Bradley Cooper Robert De Niro

    Bradley Cooper on His Secret Pact With Lady Gaga for 'A Star is Born'

    Check out an online weblog, or blog, and you’re likely to find an individual’s musings on politics, art or failed relationships. But while blogs are largely known for individual expression, Hollywood is also starting to smell a marketing opportunity. Ever since 1999’s “The Blair Witch Project” showed that films can take off thanks to Internet […]

  • The seagull

    Tribeca Film Review: 'The Seagull'

    Check out an online weblog, or blog, and you’re likely to find an individual’s musings on politics, art or failed relationships. But while blogs are largely known for individual expression, Hollywood is also starting to smell a marketing opportunity. Ever since 1999’s “The Blair Witch Project” showed that films can take off thanks to Internet […]

More From Our Brands

Access exclusive content