Free music on the Net is the record industry’s bete noir, but some labels are starting to use new technologies to turn it to their advantage.
Netco Zeocast recently signed a deal with Geffen Records as the latest label to let users create their own musicvideos using tracks from new albums.
Deal lets users take a track that the label’s promoting, create a musicvideo using their own digital photos and post it on their own Web site or email it to friends.
Zeocast, which draws 350,000 visitors a month, is promoting Ashlee Simpson‘s newest release and will also work with Geffen’s the Cure.
Other partners have included releases from RCA, Zomba, and on the video side, Universal Home Video.
Geffen deal was set up through the Netco’s partnership with consulting company the Machine, which is looking to expand Zeocast to promote all media, from music to movies to vidgames.
“We see this as a great way to virally market any kind of content,” explains Machine topper Jon Sheinberg.