Indie film takes it to the streets

Cyberbiz Brief

Indie film “Off the Lip” is attempting to enlist new fans via an online reality series about producers’ guerrilla marketing campaign.

Series, which debuts shortly on iFilm, is dubbed “Off the Lip – On the Street” and features filmmakers’ marketing efforts at surf communities where producer-helmer Robert Mickelson shot and attempted to promote the pic.

In addition to generating online buzz for the film, Mickelson said the additional content may also be used in a potential DVD release.

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