Game for crossover

Firm forms to foment vidgame-showbiz links

HOLLYWOOD — Vidgame and entertainment industry vets Tim Langdell and Geoff Brown have formed an agency that will target the increasing convergence of the movie biz and games.

Langdell Brown Associates is aiming to work with videogame publishers, studios and talent agencies to provide a connection between the two spaces and help content and talent transition between them.

“We’re saying that a watershed has really come where there’s no reason why great properties in both industries shouldn’t more easily transition to the other,” Langdell said. “There’s an opening for a company like ours because too many people in Hollywood look at games as just another license along with the T-shirt and mug.”

Langdell and Brown formed two of the earliest vidgame companies more than 20 years ago and have been involved in properties including “Tomb Raider” and games based on “Indiana Jones” and “The Godfather.” More recently, Langdell worked on the interactive movie project “Mr. Payback.”

Partners plan to focus heavily on international markets where game companies have little opportunity to connect to Hollywood studios. Domestically, they hope to work primarily on a project-by-project basis when producers, smaller agencies or game publishers need assistance working with the other industry.

Firm has begun working on licensing the game rights for a horror movie in development, selling a novel simultaneously to a studio and game publisher, and recruiting star talent for a new vidgame.

All of the large tenpercenteries have added one or several agents in recent years to work in the vidgame space, and most studios have licensing executives devoted exclusively to interactive properties, while Warner Bros. and Disney have separate divisions that publish games.

Small management companies such as Union Entertainment also have popped up in recent years to rep talent in both spaces.

Langdell and Brown see the infrastructure in place to connect games to Hollywood as still limited and are looking to fill a niche as consultants until it is built up.

“If you look at the studios, the production companies, the agencies, the publishers, they’re all under-resourced in this area,” Brown commented. “There’s a lot of room for people to identify new opportunities for each industry in the other.”

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