Skein to be available for download from sister co.
The WB’s “Everwood” is going where no primetime show has gone before, at least legally.
Skein, from Warner Bros. TV, will be available exclusively on sister company AOL Tuesday, which will stream the entire episode that aired the previous night. It’s the first time a primetime network show has been made available online immediately after airing.
Several non-network shows, including syndicator DIC’s cartoon lineup and AMC’s “Sunday Morning Shootout,” regularly stream on Yahoo! shortly after airing.
“Everwood’s” online debut is a one-time event, though, meant to promote a series of new episodes that start April 5.
Besides marketing the WB program, deal also aids struggling AOL, which is attempting to entice broadband users to pay an extra $14.95 per month for its service on top of access from cable or phone companies by offering exclusive content from other Time Warner companies. AOL TV unit has previously offered original content related to WB’s “Smallville” and clips from WBTV-produced shows such as “The OC.”