Egmont game for Pinkfloor stake

'PowerBabe' ported to TV, music, games, books

AMSTERDAM — Danish media giant Egmont has acquired what it is calling a substantial, but undisclosed, stake in Pinkfloor, the local company behind online game “PowerBabe” that has become a hit sensation among local teen girls.

Through its main electronic content arm Nordisk Film, Egmont plans to take “PowerBabe” to a number of platforms including TV, music, console games and books, said Kenneth Plummer, managing director of Nordisk Film.

Nordisk Film TV Production is working on a gameshow TV pilot, as well as a playable demo of a game for PlayStation 2. Egmont’s PlayStation 2 franchise in the Nordic territories accounts for more than 10% of the media giant’s revenues.

Company’s ambition, said Plummer, is to create a means of giving teen girls a wider range of easily accessible electronic entertainment. “Teen girls are often quite similar in Denmark, the U.S., Chile or in Hong Kong. If you can hit something that is very hot, the crossover potential and the merchandising potential internationally is very big,” he explained.

“All of our products are based on the challenges faced by all teenage girls in their everyday life,” said Camilla Lyngbo Hjort, managing director of Pinkfloor.

Teen girls, she added, “have been neglected by the games industry, and this deal provides us with an excellent opportunity to realize our vision for developing a whole new type of entertainment, tailor-made for teenage girls.”

Pinkfloor’s games, particularly “PowerBabe,” have attracted more than half of the target group of 12- to 18-year-old femme gamers in Denmark.

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