DVD poker stokes Bon Jovi and TBJ

Band's concert video 'Right' to be released next week

If you want to see Bon Jovi’s latest performance and play cards with the band members, look exclusively to the group’s newest DVD in high-definition.

Next week sees the release of the DVD concert video “This Left Feels Right” from Island/Def Jam Records/Universal Music Group is the result of the formation of a new high-def DVD production division of TBJ Entertainment.

The 13 year-old TBJ is a full-service multimedia production company founded by Jon Bon Jovi’s brother Anthony M. Bongiovi, specializing in production of concert videos, live events, TV programming, featuring films, and commercials.

The concert at the Borgata Hotel in Atlantic City, N.J. was filmed in high-def by TBJ in mid-November in conjunction with Las Vegas-based high-def. video production company Big Vision Productions.

Bongiovii and TBJ produced and incorporated numerous original bonus features on the DVD, including an interactive “poker game” with band members in which the winning hand is treated to Bon Jovi performances recorded live from a Hyde Park, London, concert.

Technical innovations are not always the biggest challenges in creating innovative new features for DVD. Bongiovi said getting the band members to sit around a table and pretend they were playing poker with an unseen player “definitely took some coaxing.

“Trying to get band members to be actors is a challenge,” he said. “Especially these band members.”

His next challenge is convincing Hootie and the Blowfish to take part in a virtual round of golf.

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