BT bows showbiz unit with Marks in charge

Aims to grow broadband from niche to mass market

LONDON — British telco giant BT is launching an entertainment division and has hired Universal exec Dan Marks to spearhead its video-on-demand strategy.

BT Entertainment will provide content to broadband subscribers, including movies, TV, music and gaming.

Marks, prexy of Universal Studios Networks U.K. and head of the Sci Fi Channel, will join BT early next year. He will report to Andrew Burke, the new CEO of BT Entertainment.

“(This division) shows BT’s commitment to being at the leading edge of broadband developments in the U.K. and maximizing the opportunities enabled within the home,” Marks said.

BT believes that offering entertainment and education services is vital to expand broadband from a niche service into the mass market.

If successful, it could challenge traditional pay TV platform BSkyB, NTL and Telewest as well as the video-rental business.

BT’s retail arm provides services to more than 20 million business and residential customers in the U.K., and is the country’s largest Internet service provider.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading