Wireless subscribers will get live audio access

HOLLYWOOD — Major League Baseball’s online division has signed a deal with mobile handset manufacturer Nokia to provide live audio feeds of games and other content to wireless devices.

Subscribers who pay $7.99 per month will get access to live audio broadcasts of all pro baseball games, as well as statistics, news and video highlights.

MLB Advanced Media has been experimenting with a number of wireless deals. It already provides audio broadcasts to cellular content network MobiTV, which is available to SprintPCS subscribers, and licenses games, ringtones and wallpaper to other wireless companies.

The ringtones and wallpaper deals alone are expected to bring in seven figures this year, and an exec said company’s looking to experiment with many different wireless media deals.

“Our strategy is to work with everyone in the wireless food chain to understand the best way to make baseball content available to fans in an easily accessible form,” said MLB Advanced Media senior veep of business development George Kliavkoff. “There’s no incremental content cost to us.”

Cost of adapting content was handled in the new deal by Nokia. The manufacturer is making the MLB application available for download on its newest devices and will soon start pre-installing it on new phones.

Agreement between the two companies allows MLB to start working with other handset manufacturers next year.

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