Amazon deal shows ‘Heart’

Coppola tapes streaming video for e-tailer

HOLLYWOOD — While his Oscar-nominated daughter is working the traditional media during kudos season, Francis Ford Coppola has recorded promotional videos for a special DVD edition of his film “One From the Heart” exclusively for Amazon.com.

In the four-minute video available on the site, Coppola speaks “directly to my fellow Amazon customers” about the making of the movie, its Oscar-nominated soundtrack composed by Tom Waits and the bonus footage on the DVD.

In another one-minute clip, the filmmaker explains why he used the boxy, full-screen 1.33:1 aspect ratio for the film, calling it an homage to the great musicals of the 1930s and ’40s.

The Amazon streaming video content can be accessed from the e-tailer’s DVD page, which is promoting the 1982 film that was released on DVD Jan. 27, a week before Sofia Coppola’s “Lost in Translation.”

“Heart,” an offbeat musical romance set in Las Vegas and starring Teri Garr, Frederic Forrest, Raul Julia and Nastassia Kinski, is the first DVD from Coppola’s American Zoetrope label. Coppola’s first film after “Apocalypse Now” was not embraced by critics, and the helmer yanked it from distribution.

“It seems appropriate to me now that we can take advantage of some of the fabulous technology available today, like the Internet and Amazon.com, to reach out directly to the public,” Coppola writes in a note on the Amazon DVD page.

Amazon previously offered first-look video of deleted scenes from “Harry Potter and the Sorcerer’s Stone.”

(Jennifer Netherby is a reporter for Daily Variety sister publication Video Business.)

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