Sony Music, Vodafone pact

Ringtones, video available on mobiles in 15 countries

LONDON — Sony Music Entertainment and Vodafone announced the world’s largest mobile operator-music company content distribution agreement on Monday.

It provides for music content from hundreds of Sony Music artists to be provided to Vodafone and its partners’ customers around the world.

Deal will include real music ringtones, polyphonic ringtones, artist images, video streaming and short video downloads from artists such as AC/DC, Anastacia, Incubus, Nas, Sertab, Jessica Simpson and Train.

This content will initially be available in 15 countries, with extra territories introduced later.

The companies also intend to feature special National Artist Showcases that will include Delta Goodrem in Australia, Big Brovaz in the U.K. and Paola & Chiara in Italy.

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