Event also to highlight country's animation biz
MUMBAI — India’s fourth Frames confab will focus on games and animation to attract U.S. companies looking to outsource jobs.
Frames — which stands for the unwieldy Films, Radio, Audio-visual, Music, Events, Shows — runs today through Wednesday at Mumbai’s Renaissance Hotel and Convention Center.
“Globally, gaming is a $28 billion industry, and India, having established its technical credentials as an I.T. powerhouse, is favorably positioned to make a mark in this segment,” said Amit Mitra, general secretary of the Federation of Indian Chambers of Commerce and Industry (Ficci), which sponsors the event.
Electronic games have yet to catch on in India.
Jon Niermann, Electronic Arts prexy, will address the session from L.A.
Indiagames.com CEO Vishal Gondal said: “It’s good to see the Indian industry focusing on sectors like gaming. Post the software sector, information and entertainment sector has a very big potential in India.
“For the ‘Spider-Man’ mobile game that we just produced, the market continues to be Europe and the U.S. Less than 3% of revenue came from India. With higher PC, Internet, broadband and mobile penetration, many young Indians are getting hooked to games.”
Following the global trend of outsourcing, Gondal said, “Companies like Disney, Sony, Marvel, Activision are already working with companies like India Games, and we see many other studios looking at India in a big way.”
Animation also highlighted
Besides games, confab will highlight India’s animation industry. Convention has also planned discussions on broadcasting, animation, international collaboration and innovative film marketing, as well as a policymakers session, among other events.
International speakers include Andy Bird, president, Walt Disney Intl.; Clare Wise, director of the international department, U.K. Film Council Intl.; and Imax VP John Schreiner.
According to Ficci, attendance has grown 30% over last year, with 1,500 delegates expected from more than 25 countries.
Those attending will include reps from Walt Disney, CNN, Star, Electronic Arts, Nielsen Research Worldwide, Imax, Hughes Communications, BBC and Pathe.
Variety is a co-sponsor of the event.