Channel impressed by 'Super Size Me'
Sundance Channel Home Entertainment next year will begin distributing its new releases and catalog titles via Hart Sharp Video, which recently had its biggest hit with Sundance Film Festival winner “Super Size Me.”
Hart Sharp is a small distributor that specializes in indie film and sports product. Sundance was impressed by Hart Sharp’s sales and marketing of docu “Super Size Me,” which became one of the top 20 DVD sellers and a top renter when it was released in late September, Sundance Channel homevid veep Mike Haney said.
SCHE will continue to release 12-15 films per year in 2005.
The label may release more original programming from the Sundance Channel, Haney said, pointing to the fall release of “Tanner on Tanner” as well as movies in a range of genres.
Hart Sharp releases at least one film per month and, post-“Super Size Me,” is seeking to acquire more high-profile films than in the past.
The Sundance label has been partnered with Showtime Home Entertainment for distribution since its inception two years ago.
(Marcy Magiera is editor of Daily Variety sister publication Video Business.)