First release will include Hulk, Cap, Iron Man

Months after inking a deal with Lions Gate to produce direct-to-DVD titles, Marvel Enterprises has tapped Eric Rollman to oversee the venture.

Rollman will serve as senior veep of home entertainment and TV production at Marvel Studios and will shepherd the development and production of animated DVD features based on popular characters from the Marvel Universe. Marvel’s library includes more than 4,700 comicbook characters.

The first project, “The Avengers,” will include Marvel’s Captain America, the Hulk and Iron Man superheroes. DVD will bow sometime in 2006.

“With our world-renowned character library, there are countless possibilities for creating dynamic, action-packed animated made-for-DVD movies,” said David Meisel, prexy and chief operating officer of Marvel Studios, to whom Rollman reports. “Eric’s background, combined with his knowledge of Marvel, will be instrumental in taking advantage of this tremendous new opportunity for Marvel.”

Most recently, Rollman formed independent production company Rollman Entertainment to consult on and develop live-action and animated television, film and media projects.

Before that, he served as prexy of Fox Family and Saban Entertainment, where he oversaw the “Power Rangers” and “Digimon” franchises, as well as turning several Marvel properties into animated TV series, including “X-Men,” “Ultimate Spider-Man,” “Silver Surfer” and “The Avengers.”

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