You will be redirected back to your article in seconds

Olympics in HD

Variety editorial

To the editor,

I am a TV programming and sponsorship development consultant who has 18 years of experience programming major market broadcast stations and a major cable network.

I’m writing to address NBC’s HD feed (“NBC ups Olympics Daily Dose,” Daily Variety, June 9). Why they would direct such a slip-shod operation at, arguably, some of their most avid viewers is beyond me.

In case you haven’t had a chance to see it yet, here are some salient features: Day-old events repeated several times. Thus far, NBC is showing fuller versions of what was on the previous day’s network lineup. Thus, Saturday was the Opening Ceremonies run ad infinitum.

Awkward transitions to breaks. Announcers are continually up-cut as the breaks are forced into what seems to have been formatted originally as seamless coverage. Bizarre use of break time.

For some reason, NBC Ad Sales must have felt it was pointless to go after the HD audience, so no spots were sold for this feed. The NBC promotion staff must agree with this verdict of zero value because they don’t have any Fall premiere spots in there either. Instead we get a pointless 90 second or so voiceless travelogue about Greece which is repeated over & over again in various-length iterations, often back-to-back within the same break! It is beautifully shot, if somewhat haphazardly edited, but quickly wears on the viewer.

In light of NBC’s promotion of their HD feed, it would be interesting to how media critics regard this seeming afterthought of an HD feed by NBC.

I am a TV programming and sponsorship development consultant who has 18 years of experience programming major market broadcast stations and a major cable network.

I’m writing to address NBC’s HD feed. Why they would direct such a slip-shod operation at, arguably, some of their most avid viewers is beyond me.

In case you haven’t had a chance to see it yet, here are some salient features from the first two day’s telecasts:

  • Day-old events repeated several times. Thus far, NBC is showing fuller versions of what was on the previous day’s network lineup. Thus, Saturday was the Opening Ceremonies run ad infinitum.

  • Awkward transitions to breaks. Announcers are continually up-cut as the breaks are forced into what seems to have been formatted originally as seamless coverage.

  • Bizarre use of break time. For some reason, NBC Ad Sales must have felt it was pointless to go after the HD audience, so no spots were sold for this feed.

The NBC promotion staff must agree with this verdict of zero value because they don’t have any Fall premiere spots in there either. Instead we get a pointless 90 second or so voiceless travelogue about Greece which is repeated over & over again in various-length iterations, often back-to-back within the same break! It is beautifully shot, if somewhat haphazardly edited, but quickly wears on the viewer.

In light of NBC’s promotion of their HD feed, it would be interesting to how media critics regard this seeming afterthought of an HD feed by NBC.

Bill Graff
EssanJay Solutions LLC

More Voices

  • Netflix Cannes

    Cannes vs. Netflix Defines Fight for Cinema’s Future

    To the editor, I am a TV programming and sponsorship development consultant who has 18 years of experience programming major market broadcast stations and a major cable network. I’m writing to address NBC’s HD feed (“NBC ups Olympics Daily Dose,” Daily Variety, June 9). Why they would direct such a slip-shod operation at, arguably, some […]

  • Love Never Dies - Utica, NY

    Could 'Love Never Dies' Live Again on Broadway?

    To the editor, I am a TV programming and sponsorship development consultant who has 18 years of experience programming major market broadcast stations and a major cable network. I’m writing to address NBC’s HD feed (“NBC ups Olympics Daily Dose,” Daily Variety, June 9). Why they would direct such a slip-shod operation at, arguably, some […]

  • Every Act of Life

    Tribeca Film Festival: 5 Titles to Watch for Theater Fans

    To the editor, I am a TV programming and sponsorship development consultant who has 18 years of experience programming major market broadcast stations and a major cable network. I’m writing to address NBC’s HD feed (“NBC ups Olympics Daily Dose,” Daily Variety, June 9). Why they would direct such a slip-shod operation at, arguably, some […]

  • Francis mcdormand Oscar Win Inclusion rider

    How Tax Credits Could Bring About Inclusion in Hollywood (Guest Column)

    To the editor, I am a TV programming and sponsorship development consultant who has 18 years of experience programming major market broadcast stations and a major cable network. I’m writing to address NBC’s HD feed (“NBC ups Olympics Daily Dose,” Daily Variety, June 9). Why they would direct such a slip-shod operation at, arguably, some […]

  • New York Theater Critics Online Review

    Broadway Critics Launch New Site for Theater Reviews

    To the editor, I am a TV programming and sponsorship development consultant who has 18 years of experience programming major market broadcast stations and a major cable network. I’m writing to address NBC’s HD feed (“NBC ups Olympics Daily Dose,” Daily Variety, June 9). Why they would direct such a slip-shod operation at, arguably, some […]

  • Frozen Broadway

    How Broadway's 'Frozen' Will Surprise Movie Fans

    To the editor, I am a TV programming and sponsorship development consultant who has 18 years of experience programming major market broadcast stations and a major cable network. I’m writing to address NBC’s HD feed (“NBC ups Olympics Daily Dose,” Daily Variety, June 9). Why they would direct such a slip-shod operation at, arguably, some […]

  • Alyssa MilanoTelevision Industry Advocacy Awards, Los

    Alyssa Milano: Time to End the Partisan Politics Around Health Care (Guest Column)

    To the editor, I am a TV programming and sponsorship development consultant who has 18 years of experience programming major market broadcast stations and a major cable network. I’m writing to address NBC’s HD feed (“NBC ups Olympics Daily Dose,” Daily Variety, June 9). Why they would direct such a slip-shod operation at, arguably, some […]

More From Our Brands

Access exclusive content