WASHINGTON — Note to political orgs: Network news footage is not for partisan campaign purposes.
Late Tuesday, CBS and NBC took exception to a new Democratic National Committee attack ad containing footage lifted from the recent controversial “60 Minutes” segment about Bush’s National Guard service and an interview from NBC’s “Meet the Press” that aired in February.
Ad, which appears only on the DNC’s Web site, uses footage of former Texas Lt. Gov. Ben Barnes expressing regret over using “preferential treatment” to select Bush for National Guard service during the Vietnam War.
Nets protested the footage’s use once the Weekly Standard wrote about the DNC spot. The conservative mag pointed out that earlier this year NBC immediately demanded the campaign pull a Bush-Cheney ad that used footage from an interview President Bush gave on “Meet the Press.”
“We did not give any permission to use the footage and we are taking it up with the DNC and asking them to remove it,” said CBS spokeswoman Sandy Genelius.
NBC repeated a similar refrain in a statement also released Tuesday: “NBC News does not authorize its copyright footage to be used for partisan political purposes. NBC News did not, and does not, license use of our material for these purposes and we have asked the DNC to cease and desist immediately from using the excerpt.”
The DNC, however, gave no immediate sign it would yank the video.
“It’s our understanding, based on legal counsel, that the brief excerpts we used in the video, which is found on www.democrats.org, are permissible,” DNC spokesman Jano Cabrera told Daily Variety. “But we will look at this and take their concerns under advisement.”