Aim is to protect the lucrative holiday season
BANGKOK — The Motion Picture Assn. on Tuesday will launch Operation Eradicate, targeting video pirates in 13 markets across the Asia/Pacific region.
Supported by governments and law enforcement agencies, campaign will run through early January.
Aim is to protect the lucrative Christmas/New Year B.O. season and sales of legal videos by cracking down on the distribution of bootleg movies at shops and markets.
Operation is being unveiled Tuesday local time at the CineAsia movie convention in Bangkok by Mike Ellis, MPA senior veep and regional director, Asia-Pacific.
“We expect that the heightened enforcement we are launching will have the effect of sharply reducing the availability of illegally pirated movies that damage sales of theater tickets and homevideo products,” he said.
“We look forward to working closely with police, customs and other agencies to deliver a hard blow to movie pirates.”
Operation Eradicate will focus on notorious piracy “black spots” in major cities in Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan and Thailand.
“These central city locations have caused us significant problems and resisted clean-up efforts,” he added.
The MPA estimates its member companies lose more than $718 million annually in potential revenue to piracy in the Asia-Pacific region.