Exec sez film's title 'too close for comfort'
Club Med has filed a federal trademark infringement suit against Fox Searchlight to blocking the Feb. 27 release of “Broken Lizard’s Club Dread” and destroy anything that may contain the movie title, up to and including all prints and one-sheets.
“Club Dread,” which was directed by Jay Chandrasekhar (“Super Troopers”) and stars the Broken Lizard comedy troupe, is a tongue-in-cheek horror movie in which a serial killer makes life difficult at the luxe Club Dread, an island paradise that features “limber, wanton women.”
At the 54-year-old Club Med, about two-thirds of its business comes from families. However, the resort’s VP of marketing Mark Wiser said, “The murders are the bad thing.”
While Club Med has yet to receive a formal response from the studio, Wiser said one is expected on Wednesday. “We found out about the film in January, when an employee saw the trailer,” he told Daily Variety. “We were never contacted by the studio or anyone associated with the film.”
Wiser said the movie’s name is “a little too close for comfort.”
Still, the suit is nothing personal. Wiser even had suggestions for sub-stitute titles: “Bloodwiser,” “McMurder” or perhaps “Coca-Killer.”
“That wouldn’t bother me at all,” he said. “I’d wish them luck and go watch it.”