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Inside Move: Giant steps for men

New lad mag stomps on entertainment turf

Finding ways to keep the bored male entertained seems to be all the talk these days.

And now comes Giant, a new lad mag set to bow in September that will focus exclusively on testosterone-driven movies, music, TV other pastimes.

Backed by one of Ross Perot‘s associates, the bi-monthly title will offer content along the lines of Entertainment Weekly — only for dudes.

Whether the mag can find traction remains to be seen: There are already any number of mags, laddie or otherwise, that fill their pages with Hollywood news.

“Giant” prexy and publisher Jamie Hooper is no novice to mag launches; he was in on the launch of Dennis Publishing’s Maxim as its first ad director.

Hooper was able to lure Mark Remy from Dennis’ laddie mag Stuff to serve as editor-in-chief of “Giant.”

Hooper puts the initial investment at $10 million. The rate base guaranteed advertisers will be 200,000 readers.

Warner Publisher Services has agreed to distrib “Giant,” with a launch target of 350,000 copies into retail outlets frequented by young men, including airports, book and music stores, drugstores and select mass merchandising outlets.

Mag’s sugar daddy is Morton Meyerson, a former chief exec at Perot Systems and a venture capitalist. He’s also Hooper’s father-in-law.

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