HOLLYWOOD — Deluxe Laboratories has announced the creation of a digital cinema unit and tapped digital media vet Steve Bergman to head the operation.
Deluxe joins Technicolor in the burgeoning field, following that L.A. film lab’s earlier creation of a d-cinema unit. No details were immediately available regarding plans for additional hiring at Deluxe, but it’s expected that VP of digital cinema Bergman will build a dedicated staff for the unit eventually.
Deluxe has been active in other areas of digital-media management for some time. If it follows Technicolor’s lead in formulating an array of d-cinema services, Deluxe could become active in areas such as the installation of theater equipment and the digital distribution of movies.
For the time being, even Technicolor is in something of a holding pattern while a studio consortium finalizes a uniform code of engineering standards for d-cinema.
The industry is “working together to determine standards for digital cinema, and Deluxe expects to play a major role in advancing these efforts,” Deluxe prexy Cyril Drabinsky said. “Steve’s impressive credentials and working knowledge of digital cinema will add insight and dimension to Deluxe’s participation in this emerging sector.”
Most recently, Bergman was director of strategic development and marketing at Boeing Digital Cinema, which recently was placed on the sales block.
“The opportunity to work with the world’s leading film lab is exciting and comes at a time when the industry is nearing agreements that will advance the digital platform,” Bergman said. “Deluxe already is active in digital technology, and I look forward to leveraging the existing Deluxe businesses and capabilities while also working closely with major studios, building new resources and helping the industry.”
Deluxe is a 50% owner with Panavision of eFilm, a dominant provider of digital-intermediate post-production services.