Documaker Morris shoots ads for MoveOn campaign
NEW YORK — Activist org MoveOn.org announced Monday that a new series of anti-Bush ads produced by documaker Errol Morris will begin airing during the Republican National Convention later this month.
Morris — who didn’t charge for his work — is among a number of directors and thesps turning out TV spots for MoveOn in the campaign to unseat President Bush and put Democratic Sen. John Kerry in the White House. Morris’ will be the first to air.
MoveOn said it’s still determining in which parts of the country the ads will run.
Each of the 24 ads produced by Morris feature real people who voted for Bush in 2000 but have been let down by the president’s performance and now support Kerry.
Members of MoveOn’s political action committee will select their favorite cuts by Wednesday, after which Morris will begin final production.
Just plain folks
“This is a very simple idea: a different kind of political advertising. Not a prepared speech, not a voiceover narrative, but rather people speaking one on one,” said Morris.
Known for his stark style, Morris won an Academy Award this year for his docu “The Fog of War,” which featured his extended interview with former Defense Secretary Robert McNamara.
Morris’ first project since “Fog” will be a series of six one-hour profiles of well-known personages to be distributed by Hearst Entertainment.
MoveOn sent out a casting call to its members last month for its Morris-produced spots, with hundreds of independents responding.
Others who are directing campaign ads for MoveOn include Rob Reiner, comedian Margaret Cho and helmer Allison Anders. A separate animated spot will feature the voices of Scarlett Johansson, Kevin Bacon and Ed Asner. Woody Harrelson is directing and writing an ad that will star Alicia Silverstone.