Great TV swindle

Letter to the Editor

Whatever happened to the concept of integrity in the news media?

In the days of Edward R. Murrow and Huntley-Brinkley, the networks sold the integrity of their news programs. When you heard their broadcast regarding the events of the day, they proudly told us, it was the news you needed to know, and you could rely on it being the truth.

Today, it’s all about Nielsen ratings and hooking you to tune in at 6:00. They’ll say or do anything to get you to turn to their station, whether it’s news or not, and whether it’s true or not.

In my profession, we have a term for making false representations. We call it fraud. Don’t these people realize that after we’ve been burned a few times, we lose confidence in the station and what they say? Whatever happened to the idea that having a reputation for integrity was an asset?

David Bortman

Beverly Hills

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