Having piled on music and movie credits that have extended her domain beyond the rap world, Eve has a simple, appealing presence that's the best thing about this otherwise generic sitcom. "Eve" is set in the ultra-hip Miami fashion and nightclub world, but the characters and the plot lack any sense of cutting edge.
Having piled on music (No Doubt) and movie (“XXX,” “Barbershop”) credits that have extended her domain beyond the rap world, Eve has a simple, appealing presence that’s the best thing about this otherwise generic sitcom. “Eve” is set in the ultra-hip Miami fashion and nightclub world, but the characters and the plot lack any sense of cutting edge — it’s all familiar turf lifted from decades of relationship-based comedies.“Eve” is structured in the obvious fashion — woman consults friends about her problems, in this case her workmates Rita (Ali Landry), the former model, and married Janie (Natalie Desselle-Reid). The men look at the women. The two central issues in the first episode are that Eve’s character Shelly Williams can’t find a man worth dating; and J.T. Hunter (Jason George) proves his manhood shouldn’t be in doubt because he cries easily. For a budding hotshot in the fashion world and best friend of Donovan Brink (Sean Maguire), the owner of a sleek club, these hardly seem like natural cares. Williams and Hunter meet at the club and their flirtations turn goofy — her $5,000 dress gets snagged on his pants zipper — and after one bad date, they wind up at the same wedding, but with little desire to be seen together. A little chitchat, an emotional speech and suddenly they both view each other as dreamboats. Hunter is likable enough that as the show progresses, apparently chronicling his relationship with Eve’s Williams, it could bear watching. Show that follows, the more complex “Girlfriends,” may well expose the shortcomings of “Eve.” Creator Meg DeLoatch has seemingly chosen at random the situations and characters for Eve’s story — these people might as well be welders and travel agents in Cleveland. There’s no sense of excitement or personality affected by the environment that one would expect to find in either a show set in Miami or concerning the fashion world; there’s no energy. Cues should be taken from Eve’s albums: They’re smart, snappy and brimming with attitude that never goes over the top.