Ventura finds yakker spot

Execs eyeing a harder news program at 7 p.m.

Former Minnesota governor Jesse Ventura may not have formally announced his deal with MSNBC to anchor a program, but he may already own a timeslot.

Insiders at the cabler say that Ventura will likely try to wrestle some ratings from Fox News’ Greta Van Susteren and CNN’s Aaron Brown with a 10 p.m. program.

Execs apparently want a harder news program at 7 p.m. (current placeholder is “Countdown: Iraq”), and the 9 p.m. slot belongs to flagship “Hardball.”

There has been speculation that Ventura would usurp Phil Donahue’s 8 p.m. spot, but Donahue — whose all-important demos have started challenging CNN’s “Connie Chung Tonight” since his program moved to a live-aud setting last November — seems to have won a reprieve.

Instead, Ventura’s show will displace “MSNBC Reports.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety