U.S.-Made ‘Amor’ bows south of the border

Dispatch

MEXICO CITY — “Amor Descarado,” the first U.S.-produced, Spanish-language telenovela to air in Mexico in over eight years, bowed this week on pay TV.

Telemundo skein is airing on MVS Canal 52, which is transmitted over various satvee and cable systems, as well as MVS’ own MasTV, a microwave-transmitted system.

The Mexican bow runs against the dominant trend in Spanish-language telenovela production and distribution: made in Latin America, sold in the U.S.

“Amor” is based on Chile’s successful “Amor de Mercado,” which pulled in 2001’s highest ratings in that country. Telemundo acquired rights for the skein, changing names and other details for a U.S. audience.

The $10 million skein has Mexicans in leading roles. Several of the main characters are written as Mexican immigrants to the U.S. And “Amor’s” theme song is sung by popular Mexican group “Los Tucanes de Tijuana.” “Amor” bowed on Telemundo in September and is scheduled for at least 120 episodes. Depoint

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