U’s ‘Date,’ ‘Wheel’ hit the road with N.Y. digs

Reality shows to open Gotham offices

Universal syndie reality skeins “Blind Date” and “The 5th Wheel” will soon be trolling for East Coast talent, as U Domestic Television says it will be opening a fully staffed Gotham office for the two series.

More than half of 340 dates due to be arranged for the dating shows’ 2003-2004 season are slated for New York.

Exec producer David Garfinkle said the decision to go bi-coastal on both shows was because of the “overwhelming response” from New York viewers, and the decision was made that it was “high time to conquer this edgy, untapped market.”

Four-year-old “Blind Date” averaged 2.63 million viewers a day in the 2002-2003 season, while the newer and younger-demo “5th Wheel ” is picking up around 2.1 million a day.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading