BUDAPEST — New digital network National TV went to air in Romania on Oct. 6 with a roster of general entertainment programming aimed at 18-to-49-year-olds.
National TV will focus on “quality” feature films, comedy and drama, mixing locally made and foreign shows plus soccer. Local programs include a morning show modeled on the U.K.’s “Big Breakfast.” U.S. acquisitions include “Whoopi,” “That ’70s Show” and “Third Rock From the Sun.” National TV will also air Fox World’s gameshow “Face Off” and plans to launch a news service, guided by Blighty provider ITN.
National TV is owned by ABC Plus, whose parent company is the European Drinks Group. It’s European Drinks’ first foray into TV — the company owns the National FM radio network and daily newspaper Realitatea.
Company tapped one-time SBS exec Douglas Fulton to head up ABC Plus’ media division and launch the channel.