NEW YORK — It was a slow start for Twentieth TV’s new syndie skeins “Classmates” and “Ambush Makeover.”
First batch of Nielsen overnight numbers indicate that on average, ratings for both shows are down 20% from same time period last year. Strips are being tested in selected markets on Fox O&O stations.
Ian Ziering-hosted “Classmates” is seen in 25 markets. Show averaged a 2.0/5. Ratings were down 29% from lead-ins and 20% from the same time period a year ago.
“Classmates” is co-produced with Web site Classmates.com and features real-life reunion stories. Best results were seen in Greensboro, N.C., and St. Louis, where it placed second in its timeslots.
‘Makeover’ no beauty
With a 1.7/5, “Ambush Makeover” had a similar impact in its first week out. Strip’s ratings were down 22% from lead-ins and down 26% from time periods a year ago. Skein did have a shining moment in Phoenix, where it was top rated, beating established sudsers “The Bold and the Beautiful” and “Days of Our Lives.” Still, KSAZ airing at 12:30 was down 38% from its noontime news lead-in and down 15% from last year, when reruns of “MASH” aired in the same slot.
“Ambush” is available in 20 markets.
Both strips are skedded for 13-week test runs.