Cabler's skein nets key demo
HOLLYWOOD — TLC’s “Trading Spaces” traded places with broadcasters Sunday night when it edged NBC, ABC, CBS and the WB in the key adults 18-49 demo.
Two-hour special edition of the home-makeover cable series, “Trading Spaces 100 Grand,” drew 9.1 million overall viewers and delivered a 4.4 rating/11 share among adults 18-49 (national rating).
Even more impressive in its second hour, “Spaces” moved up to a 4.9/11 in 18-49, topping all broadcasters except baseball on Fox (5.9/14 in 18-49).
“It exceeded our expectations,” TLC G.M. Roger Marmet said. “The ratings are a testament to the power of what TLC and ‘Trading Spaces’ have done and continue to do.”
“100 Grand” was the highest-rated series among total viewers and adults 18-49 for the week. Special also crowned TLC the top-rated cable net in the timeslot among the same demos.
Rounding out the broadcast perfs was “Law & Order: Criminal Intent” on NBC (4.6/11), ABC’s “Alias” (4.1/9), CBS movie “Blessings” (2.7/6) and series premiere of “Tarzan” on the WB (2.1/5).
Regular Saturday night edition of “Spaces” surpassed all original cable series for September.
Other “Spaces” specials in the works include March’s nine-week extravaganza, “Home Free,” in which homeowners compete to win a dream house; “The British Invasion,” which will feature a visit from the hosts of U.K.-based “Changing Rooms”; a bloopers compilation; and a behind-the-scenes edition.