BERLIN — Germany’s commercial webs saw advertising revenues drop 11.5% to €3.96 billion ($4.7 billion) in 2002, according to a report published Tuesday by the Assn. of German Advertisers.
The figure is worse than initial estimates by the industry, which had expected an ad slump of between 8% and 10%. The decline is more than double the 5.1% decrease seen in 2001.
Despite a 7% slide, local market leader RTL Television retained its top position with revenues of $1.4 billion, followed by ProSieben, which suffered a 10% plunge to $923 million, and Sat.1, down 6% to $922 million.
One of the few German channels to see growth last year was the RTL-owned Vox, which surged 9.5% to $257 million. RTL2 posted revenues of $254 million, but that was a drop of 16% from the previous year.