Two months and one (settled) lawsuit later, Spike TV will finally bow Aug. 11.
Channel, rebranded as the first network for men, was skedded to launch with its new moniker June 16. “Men all across this great land should feel empowered to leave the toilet seat up,” said channel prexy Albie Hecht in declaring that Monday Spike TV Day.
However, that was before it became entangled in a lawsuit with helmer Spike Lee.
Spike, which launched its Thursday night animation block June 26, will add daily financial and automobile news updates to its sked. Bambi Francisco will anchor twice-daily updates from “CBS MarketWatch.” Formula One racer Danica Patrick will host minute-long “Zero to 60,” which will cover automotive trends and news.
Special launch-night programming will include “Party With Spike,” a Busta Rhymes-hosted Playboy Mansion fiesta, which was delayed from channel’s original debut date. Channel also will air specials “Road to SlamBall” and “Most Extreme Elimination Challenge” along with top-rated series “WWE Raw.”
More original programming slated for later next month include “Ride With Funkmaster Flex” and doc “Go Inside: Animal House.”