Spelling series thriving despite Sunday tug-of-war
There’s seemingly no stopping the Halliwell sisters of “Charmed,” as the Sunday fantasy drama continues to shine in its sixth season on the WB.
When the skein kicked things off this fall, it was the evening’s top-rated program among femmes 12-34 (4.7/13) and finished second in its 8 o’clock slot in adults 18-34 (3.4/10) — the best delivery ever for a Sunday WB skein.
Two weeks later, it was still bewitching everything but baseball for its hour among adults 18-34 (2.7/9) and femmes 12-34 (3.1/10). (Of course, the biggest timeslot challenge of all, Fox’s “The Simpsons,” hasn’t bowed yet.)
The Aaron Spelling series, which provides a nice lead-in for new drama “Tarzan,” is thriving despite being engaged in a rare four-network drama tug-of-war Sundays at 8.
Not only does it face incumbent drama winner “American Dreams” on NBC and solid CBS newbie “Cold Case,” but also another of Spelling’s creations — the rookie cop series “10-8” on ABC.
Through three episodes this season, “Charmed” ranks as the WB’s third highest-rated series in adults 18-34 (3.1/9), up 11% vs. last year.