Soccer rights to duo

World Brief

Fourth-ranked broadcaster America TV and feevees ESPN and TyC Sports have paid an estimated $1.8 million between them for the rights to televise Spanish league soccer in Argentina.

They will show one match a week, with ESPN having dibs on game selection. America TV, controlled by sports media businessman Carlos Avila, can show any match regardless of what the cable channels broadcast.

Boasting big names including Argentine stars Pablo Aimar and Javier Saviola and England’s David Beckham, Spanish league soccer is a big draw for viewers and advertisers in Argentina.

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