SHANGHAI — CNBC Asia Pacific will be one of the first foreign news providers on terrestrial TV in China after signing with powerful regional broadcaster the Shanghai Media Group, Thursday,
A repackaged edition of CNBC’s “Managing Asia” will air on Shanghai Television’s business channel, The Biz, twice a day from Monday. Twice daily reports from The Biz will run on CNBC’s global networks.
Alexander Brown, CNBC’s regional prexy, announced that this was “an important and significant milestone” for Chinese and international media. “CNBC viewers around the world will gain an unprecedented daily look into China’s latest business news.”
CNBC is among 30 foreign broadcasters already available in foreign residential compounds and high-end hotels, and it has a footage-sharing agreement with China Central Television.
Neither of these contracts gives CNBC the reach that the new deal with SMG brings.
The deal has already been approved by the State Administration of Radio, Film and Television (SARFT).
Li Ruigang, SMG prexy, said government approval had not been difficult to obtain, despite concerns about foreign involvement in news provision.
“Everything went smoothly,” he said, adding that all CNBC content would be “tailored to the local market, including making sure that it applies to local media regulations.”