MADRID — Eduardo Zulueta, the former general manager for Spain and Portugal of the RTL-owned Producciones Fremantle, has been named as director general of RTL Group Communications, Spain.
The appointment is a further signal of RTL’s intention to raise its profile and increase its activities in Spain, Zulueta told Daily Variety. It follows the recently announced collaboration pact between RTL and Spain’s Planeta Group following Planeta’s acquisition this April of a 25.1% controlling interest in Spanish commercial broadcaster Antena 3. RTL holds 17.3% in Antena 3. Both may raise their stakes in the web.
“Eduardo Zulueta will be our man on the ground in Madrid. His versatility and experience in all relevant areas of the Spanish media market means that he can represent us very strongly,” said Roy Addison, the RTL Group’s exec VP of corporate communications.
Zulueta will continue to head up his own consultancy banner, Mabuat. Prior to his Fremantle position, the New York-born Zulueta worked as the director of programming and content at Spanish satcaster Via Digital, and before that, as director general of Spanish multisystem operator Multicanal.