Bow averaged 3rd-place 2.2 rating; femmes watching
HOLLYWOOD — Auds may not quite be ready for the return of Roseanne Barr, whose unscripted ABC program sputtered in its premiere Wednesday night, falling well behind CBS’ “Big Brother,” which hit a summer high.“The Real Roseanne Show,” a behind-the-scenes look at Barr as she prepares for her upcoming cooking show on ABC Family, averaged a third-place 2.2 rating/7 share among adults 18-49 and 5.5 million viewers overall from 9 to 10, according to Nielsen. It declined in its second half-hour from a 2.3/7 in 18-49 to a 2.0/6. The Alphabet had been averaging a 2.6/8 in 18-49 with original episodes of “Drew Carey” in the hour this summer. Good femme figures “Real Roseanne” did perform pretty well among auds that figure to most likely follow Barr to her cooking show: In women 25-54, it ranked second (3.5/9). The only strong reality performer Wednesday was CBS’ consistent “Big Brother 4″ (4.1/12 in A18-49, 10.21m), which easily led at 9 and helped the Eye win the night in 18-49, 25-54 and total viewers. Without Fox’s “Paradise Hotel” as competish, “Big Bro” set summer highs across the board and nearly doubled “Real Roseanne” in 18-49 (4.1 vs. 2.2). NBC’s “Race to the Altar,” meanwhile, declined 26% in its second week to a 2.0/7 in 18-49 and 4.99 million viewers overall. It tied for third in the 8 o’clock hour among 18-49ers after tying for first last week in its debut. At 10, ABC’s “The Family” ran third (2.0/6 in 18-49, 4.72m), on par with its week-earlier preem scores. Fox’s “Teen Choice Awards,” hosted by David Spade, averaged a 2.8/9 in 18-49 and 6.83 million viewers overall, down 10% in 18-49 from last year’s kudocast on a Monday. Net dominated the night in 12-34 (4.3/16). In cable, USA’s original 10 p.m. crime Western series “Peacemakers” tumbled 37% in overall audience from its strong preem (3.27m vs. 5.20m).
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