SINGAPORE — Three media rivals have joined forces to launch the SARS Channel as the nation battles the killer pneumonia-like disease.
Telco/cable provider StarHub and terrestrial broadcasters MediaCorp and Singapore Press Holdings are working on the noon to midnight channel, which bowed May 21.
The SARS Channel will take the frequency of StarHub CableTV’s Preview Channel, which is non-encrypted and accessible to 95% of Singapore’s 4 million population.
The SARS Channel will re-broadcast programs aired by MediaCorp and SPH MediaWorks, including public service broadcasts funded by the Media Development Authority.
It will also air fillers, educational messages and SARS-related programs from StarHub CableTV’s foreign channel partners. These will give local viewers insights into how other countries are handling the outbreak.
“We believe that increasing the public’s knowledge about SARS will better prepare them to guard and fight against this outbreak,” said StarHub CEO and prexy Terry Clontz.