Newsies latest project for 'Queer'
The rage over the breakout Bravo hit “Queer Eye for the Straight Guy” took another queer turn Monday as MSNBC announced that the Fab Five will give makeover advice to political news commentators Pat Buchanan and Bill Press.
The moment of truth will come tonight, when the cast of “Queer” will be hooked up with “Buchanan & Press” via satellite. Ratings-challenged MSNBC show, featuring the conservative Buchanan arguing with the liberal Press, airs at 6 p.m. ET.
Tammy Haddad, the new executive in charge of “Buchanan & Press,” said it was she who reached out to “Queer Eye.” It certainly didn’t hurt that Bravo is a sister company of MSNBC; both are owned by NBC.
Friends of family
“Everyone is going after them. I think every single show wants them,” Haddad said. “I think it only helps that we were within the NBC family. It maybe gets you a little more consideration.”
On Thursday, the “Queer” cast will turn up on another NBC property, “The Tonight Show With Jay Leno,” just after NBC airs a full episode of “Queer” on the network proper.
Friday, the “Queer Eye” gang will appear again on Leno to unveil their makeover of him and the show’s set. (The cast is already in Los Angeles shopping for furniture.)
MSNBC may be all about news, but Haddad wanted a piece of the action, too.
“We were all sitting around, most of the staff, and we thought wouldn’t it be fun if they applied their skills to the network,” Haddad said. “We gave them pictures of our guys and asked them to see if they had any ideas.”
Haddad said she wants the “QE” guys to apply their makeover advice to all the TV news notables, not just the Buchanan and Press. After that, she wants them to deconstruct the crowded field of Democratic 2004 presidential candidates.
“And then we thought, who else needs help? They have the pulse of that nation. Maybe their tips might reflect what the electorate believes, or what the electorate wants,” Haddad said.
The segment on the hourlong “Buchanan & Press” will be pretaped, running between 12-15 minutes.
“Part of what our show looks at is cultural trends,” Haddad said. “Well, this is a cultural trend.”