Premiere, Oddset bet on gambling

World Brief

The country’s only pay TV platform, Premiere, has pacted with state-owned sports lottery Oddset to introduce gambling on soccer matches as a source of income.

The bets will be made by mobile phone short messaging service (SMS).

The new service exploits Premiere’s exclusive rights to broadcast live league matches.

The service kicks off at the start of the soccer season on Aug. 1.

More TV

  • Qué Vida Buena

    Natpe: Brazil’s Globo Unveils Its Drive into Diversity, New Generation Talent

    The country’s only pay TV platform, Premiere, has pacted with state-owned sports lottery Oddset to introduce gambling on soccer matches as a source of income. The bets will be made by mobile phone short messaging service (SMS). The new service exploits Premiere’s exclusive rights to broadcast live league matches. The service kicks off at the […]

  • Ann Curry We'll Meet Again

    Ann Curry to Appear on 'CBS This Morning'

    The country’s only pay TV platform, Premiere, has pacted with state-owned sports lottery Oddset to introduce gambling on soccer matches as a source of income. The bets will be made by mobile phone short messaging service (SMS). The new service exploits Premiere’s exclusive rights to broadcast live league matches. The service kicks off at the […]

  • Catastrophe

    'Catastrophe,' 'Divorce' Co-Creator Sharon Horgan Inks Overall Deal With Amazon

    The country’s only pay TV platform, Premiere, has pacted with state-owned sports lottery Oddset to introduce gambling on soccer matches as a source of income. The bets will be made by mobile phone short messaging service (SMS). The new service exploits Premiere’s exclusive rights to broadcast live league matches. The service kicks off at the […]

  • Fort Hood, Killeen, TX - Noel

    Nat Geo TV Goes Shopping for Movies, Docu Series at NATPE

    The country’s only pay TV platform, Premiere, has pacted with state-owned sports lottery Oddset to introduce gambling on soccer matches as a source of income. The bets will be made by mobile phone short messaging service (SMS). The new service exploits Premiere’s exclusive rights to broadcast live league matches. The service kicks off at the […]

  • Midsomer Murders turns 20

    BritBox Scoops Up All 20 Seasons of 'Midsomer Murders'

    The country’s only pay TV platform, Premiere, has pacted with state-owned sports lottery Oddset to introduce gambling on soccer matches as a source of income. The bets will be made by mobile phone short messaging service (SMS). The new service exploits Premiere’s exclusive rights to broadcast live league matches. The service kicks off at the […]

More From Our Brands

Access exclusive content